[CASE STUDY]

How We Helped Goodwill Create an Online Video Series & Reach Over 50,000 People in 2 Months on YouTube, Facebook, and Instagram.

Download the Case Study of how we helped Non-Profit Giant Goodwill create a " Reality Show" style testimonial video marketing campaign to help drive home goods sales in their stores!

The Story Development

The Goodwill the retail team had discovered a couple who uses Pinterest and Goodwill thifting to find premium quality home goods at the fraction of the price it would normally cost.


Staying within budget was absolutely critical for ensuring this campaign came to life so we elected for a simple 2-man crew of a lighting specialist and DP operating as a Director.


The projects followed the popular HGTV "House Hunters" storytelling approach to easily provide a pleasant and familiar viewing experience.

The Problem:

Goodwill was looking to increase their home goods sales because people only think of them for clothing and donations.


The Solution:

Created a 4-Part series to show shoppers how they can save money and find beautiful home decor for each room in their house while offering viewers a coupon code if they watch until the end.

What Goodwill Leadership Said About Their Experience

Meredith Robinson

Digital Communications Manager
at Goodwill Industries of the Southern Piedmont

"We always have fun on shots and I love how you helped bring the story together for us!!!"

Melinda Wilshire

Marketing & Communications Director

at Goodwill Industries of the Southern Piedmont

"Bryant, we love how it turned out. Always a joy to work with you!!!"

Watch The Full 4-Part Goodwill Home Series Below!

Bryant Walker, Founder of Reel Results

My vision was to help organizations go beyond traditional TV commercials or website brand videos and uncover the stories that clearly articulate the powerful impact of their work.


Strategic online video storytelling combined with social media marketing allows brands to reach thousands in their target markets with incredible ROI!

Contacts Us To Take Your Online Leads &
Social Media Presence to the Next Level!

Bryant Walker Enterprises LLC

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